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Running your small business is far from being a one-task job. You spend your days trying to find time to focus on the core activity of that business because you are caught up in the management of personnel, dealing with customer service issues, and supervising other administrative tasks. With so much on your plate, the last issue that you should have to worry about is where you are going to find new clients.
Thankfully, there are a number of simple and effective online marketing strategies that can make the targeting and recruiting of new clients and customers easier than you might have thought. Gone are the days of cold-calling and door-to-door sales strategies. Through the proper utilization of the right online marketing strategies, you could find yourself enjoying a massive boost in business.
If you are looking to implement an online marketing strategy in order to generate a boost in your business, here are four types of online marketing strategies to consider.
1) Email Marketing
Email marketing is arguably one of the most profitable methods of online marketing when you are looking at the overall ROI (return on investment). This is because the upfront cost of such a strategy tends to be on the lower end, and if you are able to craft the right email and build a strong contact list then you can benefit from a boost in business quickly and effectively.
This strategy, while simple, is not as easy as just writing an email and sending it out to your existing contact list. Rather, you need to have the right email marketing strategy behind your campaign in order for it to be successful. You need to take the time to build your email list, research your approach to the content and the graphics, and craft the perfect email that will result in a high click-through rate.
You can use an email marketing campaign as its own online marketing strategy if you want. It is good to keep in mind that this strategy also works well as a part of a larger campaign that utilizes various platforms. You should always weigh the results that you hope to obtain against the size and scope of the campaign that you are designing, so that you can use the resources that you have at your disposal to the utmost advantage.
2) Social Media Marketing
A social media marketing campaign is another online marketing strategy that has been proven to be beneficial in both its efficacy and affordability. The beauty of this type of strategy is that you can essentially tailor the financial investment of the campaign to your specific needs at this point in time. Through the boosting of targeted ads, social media sites such as Facebook and Instagram will essentially find the right audience for your ads on your behalf and send it to the users who fall into your target demographic.
A successful social media marketing campaign starts with the building of a strong profile page. Don’t feel like you have to create a profile on every social media site under the sun, but rather, choose your platforms wisely and base it on the audience you are looking to advertise to. You should also think of this strategy as an ongoing process.
While you might put out ads periodically, your profile page will exist on a social media site indefinitely. Users should be able to see that your page is active and that you as the page administrator check in on the site frequently. If you go too long between posting updates and being generally active on social media, you risk losing your audience and being forgotten about in the shuffle.
It is also wise to think about your social media profiles as some of the most valuable customer service tools at your disposal. Current and potential clients can reach out to you directly regarding inquiries and issues via the messaging feature of the site. You can also post general updates about issues with your product or service that might come up for your followers to read. In this way, you can get ahead of any customer service issues that threaten to affect a large number of your clients.
3. Content Marketing
The type of online marketing strategy that is used most frequently and that is one of the most versatile is that of content marketing. As opposed to serving as a one-time campaign strategy, content marketing involves the process of making your online content as optimal as possible to not only encourage people to visit your page, but to also stay on your website for as long as possible.
To make the most out of content marketing you must naturally create a fair amount of content for your web pages. Written copy should be search-engine friendly through the use of the best SEO practices. Don’t be afraid of using other types of content as well, such as video marketing content and podcasts. Anything that serves as a vehicle for getting your information out there is fair game.
4. Paid Advertising
When it comes to making an investment into online marketing, you should definitely consider paid advertising through various channels. By using paid advertising and pay-per-click ads, you are paying for the advertising resources of websites such as Google. Think of this strategy as you would if you were to pay to have an advertisement for your company placed on a billboard for six months. Just as you are paying for the advertising space of the billboard, you are also paying for advertising space owned by a third-party site.
In order for this type of marketing to be successful, your ad needs to be well crafted so as to encourage click-throughs. Take a look at the ads already on sites such as Google. Their titles should all be one line with no ellipsis at the end to indicate missing content, and the subtitles should also be displayed in full. There should be a direct call to action in order to encourage clicks.
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