Whether you run a yoga studio, manage a restaurant or own a global manufacturing concern, you will know how important it is to adapt to a changing business environment. When incidents beyond our control test our collective resolve, technology can make it possible to maintain a sense of normalcy amidst the chaos. An increasing number of businesses are turning to virtual events to help them attract new clients, boost brand awareness, retain existing customers, and convey pertinent information. Apart from virtual event platforms sporting progressively improved features, there is also a range of other reasons why your next big event should be a virtual one.
Virtual events are more cost-effective
Virtual business events are a lot more cost-effective than their in-person counterparts. In fact, a virtual event can cost up to 75% less than a traditional event. This is not surprising if you look at everything you are required to pay for when organizing an event. Not only will you save extensively on venue hire and refreshments, but on entertainment and travel costs as well. The only costs you may incur when organizing a virtual event include hiring a virtual events planner and any fees that may be payable to a suitable virtual meeting platform. You will also have more money at your disposal to market your event. Although it is possible to organize the virtual event yourself if you are tech-savvy enough, an experienced virtual event planner can provide an invaluable service.
Connections can be made with ease
An in-person event provides ample opportunity for networking with colleagues, suppliers, current and prospective clients, and other industry professionals. Surprisingly enough, virtual events make it even easier to connect with your attendees. Virtual events are typically more fast-paced than a traditional event, as there is no walking around a venue and waiting for crowds to quieten down before speakers can commence their duties. You will also have the added advantage of having pertinent information of your attendees on-hand, making it easier to remember names and retrieve contact information. Reconnecting with a potentially-valuable contact after the event will require little more than a few clicks of a mouse.
You can enjoy a global reach
When planning a traditional business event, it is imperative to not only find a suitable date and time, but to find an appropriate venue as well. When hosting a virtual event, these concerns become substantially easier to address. Attendees can join a virtual event from anywhere in the world as long as they have a computer or mobile device with a sound internet connection. Due to many logistical factors not being applicable to a virtual event, chances are that the attendance rate will be significantly higher than that of a typical physical event. Although a virtual event may be devoid of refreshments, the level of engagement does not have to decrease. There are numerous fun and interactive tools that will keep attendees immersed and allow you to turn the occasion into an experience.
Virtual events are significantly easier to manage
Hosting a virtual event is significantly easier than planning and executing an in-person one. You will have far greater control over the proceedings on the day, while also being free of any worry typically associated with logistics, staff, equipment hire, and keeping your attendees happy. Regardless of how well you plan an event, there is always the risk that something will go wrong, whether it is a speaker canceling the day before or the caterer getting your order wrong. You can organize your own event on a platform such Zoom, Vimeo, or Virtway Events, or make use of a professional virtual event planner to do it for you. Either way, you are bound to be pleasantly surprised by just how simple it is to arrange and manage a virtual event.
You can obtain feedback easier than ever before
Gaining feedback from event attendees is essential. It can, however, be difficult to come by, both during and after in-person business events. Virtual events make it easier to gather feedback, which can then be used to tweak marketing strategies and improve future events. As attendees are likely to be online for the entire duration of the event, online surveys and real-time polls can be utilized with great success. Apart from obtaining attendee-generated feedback, a virtual event host will also gain access to useful metrics to help make future events more successful. These metrics include the actual number of attendees, the number of attendees at a specific time, and speakers/activities that boast the highest level of engagement.
Virtual events are increasing in popularity at a rapid pace, and we are required to adapt to a fast-changing world. As technology continues to advance, even the traditionalists among us will become a lot more accepting of such a varied virtual business environment.
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